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Ülker Group : ウィキペディア英語版
Ülker

Ülker is a major Turkish manufacturer of food products, which are exported internationally, to 110 countries.〔(Chevy Chase does Turkish Cola ads aimed at Coca Cola and Pepsi )〕 The company's core products are biscuits, cookies, crackers, and chocolates, although Ülker has expanded to other product categories. On November 3, 2014, it was announced that Ulker's parent company Yildiz Holding agreed to purchase of United Biscuits of UK for a reported £2.2 billion.〔()〕
One of its more recent products is Cola Turka, introduced in the Turkish market in 2003. The advertisement of Cola Turka featured actor Chevy Chase and according to local sources Coca-Cola cut 10% off its prices due to the success of the Cola Turka launch.〔
Ülker received the "Candy Company of the Year in Europe" award from the European Candy Kettle Club in 2004.〔(European Candy Kettle Club - Ülker ceremony )〕 In December 2007 the company agreed to acquire Godiva Chocolatier from Campbell Soup Co. for $850 million.〔(Campbell Agrees to Sell Godiva to Turkish Food Company - Wall Street Journal )〕
==History==

Ülker was founded in 1944 by Sabri and Asim Ülker, two brothers whose parents immigrated to Turkey from Crimea, commencing operations in Istanbul as a small bakery. A factory was opened in 1948. Ülker expanded in the 1970s to exporting to the Middle East market, chocolate manufacturing, and packaging. By the end of the 20th century, Ülker was manufacturing margarine, vegetable oil and dairy products. In 2002, Ülker diversified into carbonated beverages, and in 2003, added Turkish coffee, ice cream and baby food to its product range.
The company employs more than 41,000 people and was the 5th on the list of the most successful manufacturers in Turkey in 2001, while Coca Cola dropped back to ninth. Ülker sales reach $1.5 billion internationally.〔(Ülker Group: From a biscuit baker to a sales billionaire ) PDF file, p. 14〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Ülker」の詳細全文を読む



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